From Dialogue to Reality: Shaping Business Exhibition Spaces
In the high-traffic environment of international trade fairs, an impactful booth is more than just an assembly of materials or grand architectural structures. It must be a place where a business’s unique identity is fully and subtly materialized. At Anahua Concept, we choose not to label our working principles as a “philosophy.” Instead, we view […]
4 Popular Exhibition Booth Types and Strategic Scale Selection
In the landscape of global economic integration, international trade fairs at venues like SECC or ICE have become strategic “touchpoints” for every business. Within these high-traffic environments, your brand has only about 3 seconds to capture a visitor’s attention before they move on to the next display. Therefore, choosing an impactful exhibition booth type is […]
6 Exhibition And Trade Show Booth Design Trends
In the era of global trade integration, international trade fairs at venues like SECC or ICE have become vital bridges for businesses. In these high-traffic environments, your brand has only about 3 seconds to capture a visitor’s attention before they move on to the next booth. Therefore, an impactful trade show booth design is not […]
SECC EXHIBITION SCHEDULE 2026: Detailed Updates
The Saigon Exhibition and Convention Center (SECC) stands as Vietnam’s premier destination for international trade events. Staying updated with an accurate SECC exhibition schedule is a strategic necessity, helping businesses proactively manage marketing plans, partner searches, and professional booth preparations. The following comprehensive list for the second half of 2026 has been reviewed by Anahua […]
Exhibition Booth Design: From First Glance to Connection
In the competitive landscape of international trade fairs, exhibition booth design has evolved far beyond mere physical construction. It is now a visual battlefield where brands must capture a visitor’s attention within a few golden seconds. A common pitfall for many exhibitors is neglecting the strategic organization of information on their booth partitions. Many businesses […]
ILDEX Vietnam Booth Design and Build at SECC
ILDEX Vietnam is the leading international exhibition for the livestock and production technology industry in Vietnam. With hundreds of exhibitors gathering at SECC, the visual competition is incredibly fierce. To avoid being “swallowed” by a sea of heavy machinery, businesses need an exhibition booth design and build strategy that is both distinctive and highly functional. […]
OCTANORM: A Sustainable Solution for Exhibition Construction
During the exhibition booth design and construction process, optimizing materials and installation methods has become increasingly important. After each exhibition or trade event, a large amount of construction material from traditional booth structures, particularly wood or plastic, is often discarded. This not only raises environmental concerns but also highlights the limited reusability of these materials, […]
The Exhibition Booth: From Marketing Strategy to Visitor Experience
As part of the official pre-activities of HAWA Expo 2026, the Media & Exhibitors Networking Session brought together exhibitors, media partners, and industry professionals to exchange ideas and prepare for the upcoming exhibition. During the session, Mrs. Diane, Director of Anahua Concept, participated as a speaker and shared her perspective on the topic “The Exhibition […]
Anahua-Concept Joins the Best Booth Awards Jury at VIBE 2025
The VIBE 2025 – Vietnam Interior & Build Exhibition is one of Vietnam’s leading international events in the fields of interior design, architecture, building materials, and exhibition design.Held at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City, VIBE 2025 gathers hundreds of brands, design and construction firms, material suppliers, and industry experts […]
