Exhibition booth design Hotelex 2026: Enhancing AIG’s Presence Project

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Exhibition booth design – A strategic collaboration with Asia Ingredients Group (AIG) in Shanghai, China

At the international F&B and Hospitality trade fair – Hotelex Shanghai 2026, the AIG space was designed to transform brand identity into a tangible visual experience. The design solution focuses on connectivity and transparency, reinforcing the brand’s professional standing within the global market.

Each functional zone of the exhibition booth design was meticulously planned to optimize the visitor journey:

Consultation Area – Professional Engagement Point

Positioned at the primary welcoming point, this area serves as the hub for professional introductions and in-depth discussions. The open design facilitates seamless interaction, establishing immediate credibility with international partners.

Product Showcase – Systematic and Visual Presentation

The meticulous arrangement of the product portfolio ensures that each item is presented with clarity. By utilizing precise lighting and structured layouts, visitors can capture essential information efficiently and accurately.

Experience Zone – Maximizing Direct Interaction

The open-concept layout allows visitors to approach and experience products firsthand. This core space enables a deeper appreciation of the brand’s quality and values through direct sensory engagement.

We sincerely thank Asia Ingredients Group for choosing us as their partner for this international venture. The successful execution in Shanghai reflects our commitment to delivering spatial solutions that balance practical effectiveness with refined aesthetics.

For businesses seeking a professional exhibition design partner, Anahua-Concept is here to listen and provide tailored solutions.

𝗔𝗻𝗮𝗵𝘂𝗮-𝗖𝗼𝗻𝗰𝗲𝗽𝘁 – 𝗘𝘅𝗵𝗶𝗯𝗶𝘁𝗶𝗼𝗻 𝗯𝗼𝗼𝘁𝗵 𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝘁